Financial News

Spring 2026 Ushers in Mixed US Retail Spending Habits

Topline numbers appear healthy, but appearances can be misleading, says Circana.

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By: Lianna Albrizio

Associate Editor

Are consumers just as keen on spring shopping as they are cleaning? Circana data affirms, but with some food for thought. According to new data from the market research firm, US retail spending showed modest growth heading into spring. However, beneath the surface, a complex mix of economic headwinds and short-term tailwinds are influencing consumer behavior. Overall US retail sales increased 3.3% year over year in March, with unit demand up 1% across discretionary general merchandise, ...

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